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How modernism broke with tradition in art.
  • Posted on March 16, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Art

What Modernism Was Reacting Against

I remember sitting in a dusty corner of a London auction house in the late nineties, watching a man in a bespoke suit weep over a landscape that looked like it had been painted by a very talented, very bored teenager. He was talking about the “spiritual transcendence of the era,” but let’s be honest: […]

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How buyer premiums affect cost at auctions.
  • Posted on March 16, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Adding Up the Real Cost of an Auction Purchase

I remember sitting in the back of a crowded auction room in Gloucestershire, watching a collector’s face go from pure triumph to absolute horror in the span of thirty seconds. He had just won a lovely oil on canvas—12 x 12 inches, 1994—for what he thought was a bargain, only to realize the final invoice […]

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Complete guide to conservation of art.
  • Posted on March 16, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Art Conservation

Oil on canvas, 60cm x 80cm, 1994. I remember a lovely landscape by a local painter that came into my gallery looking like it had been rescued from a damp basement. The collector was convinced he needed a specialist from London to perform a miracle, willing to pay a king’s ransom for what was essentially […]

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Learning how vanity galleries operate and scams.
  • Posted on March 15, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

If They Ask You for Money, Walk

I remember sitting in my gallery back in the late nineties, watching a young painter look absolutely shell-shocked after being told by a “consultant” that he needed to pay a five-thousand-pound exhibition fee just to get his work on the walls. He thought he was buying prestige, but he was actually just paying for someone […]

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Learning how to mix skin tones.
  • Posted on March 12, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Skin Is Not a Colour, It Is a Range

I remember sitting in the back of a crowded studio opening in the late nineties, watching a young painter try to explain to a serious collector why his portraits looked like they were carved from cheap wax. He was using a dozen different “specialty” flesh tints straight from the tube, convinced that the secret to […]

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Understanding how colour mixing actually works.
  • Posted on March 11, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Mixing Greys Is the Hardest Skill

I remember sitting in the back of a lecture hall thirty years ago, watching a professor describe pigment theory as if it were a sacred, untouchable liturgy. He spoke about the “soul of the spectrum” while I sat there thinking about the actual, messy reality of a muddy landscape painting that wouldn’t sell because the […]

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Tips on how to leave a gallery.
  • Posted on March 9, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Ending a Gallery Relationship Cleanly

I remember sitting in my back office back in 2014, nursing a lukewarm gin and tonic while an artist I’d championed for a decade sat across from me, vibrating with a mixture of guilt and fury. She wanted out, but she was terrified that walking away would turn her into a pariah—or worse, that she’d […]

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Understanding how auctions work and hammer prices.
  • Posted on March 7, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

The Hammer Price Is Not the Price You Pay

People love to talk about auctions as if they are these grand, democratic arenas of pure passion, where the best piece of art simply finds its rightful home through the magic of a raised paddle. It’s a lovely fairy tale, but after twenty-six years in the trade, I can tell you that’s nonsense. In reality, […]

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How impressionism changed practice with paint tubes.
  • Posted on March 6, 2026
  • Vivienne Ashworth-Pryce
  • Art

The Paint Tube Made Impressionism Possible

If you ask a university professor about the movement, they’ll give you a lecture on light refraction and the rejection of the Académie. They make it sound like a polite revolution of aesthetics, but they completely miss the messy, commercial reality of how impressionism changed practice for the people actually trying to make a living. […]

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Complete guide to hanging art infographic.
  • Posted on March 5, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Hanging Art

I once watched a collector spend six thousand pounds on a stunning oil on canvas, 40cm x 40cm, 2022, only to watch him hang it nearly two feet above his mantelpiece like a misplaced afterthought. It was heartbreaking; he had bought a piece of soul, but he displayed it like a piece of cheap wallpaper. […]

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