themillbrookgallery.com

How gallery representation signals quality in art.
  • Posted on August 22, 2026August 22, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Representation Is a Signal, Not a Guarantee

I remember sitting in a drafty studio in 2004, watching a young painter weep because a prestigious London dealer had passed on her series. She believed that without that specific stamp of approval, her work was essentially invisible. There is this pervasive, romanticised lie circulating in art schools that a gallery acts as a divine […]

Read Full Article
Understanding how art handlers work prevents accidents.
  • Posted on August 22, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Professional Handling Costs Less Than One Accident

I remember standing in the back of a drafty warehouse in 2004, watching a “specialist” team treat a delicate, large-scale mixed media piece like it was a crate of cheap-o-ware from a discount retailer. They were sweating, cursing, and moving with all the grace of a demolition crew, and I realized then that most people […]

Read Full Article
Understanding how copyright works for artists.
  • Posted on August 21, 2026August 21, 2026
  • Vivienne Ashworth-Pryce
  • Art

Selling the Painting Does Not Sell the Copyright

I remember sitting in my gallery office ten years ago, staring at a print of a landscape—oil on canvas, 30×40, 2012—that had been reproduced on a cheap tea towel without the artist’s permission. The artist was devastated, weeping because they felt their “soul” had been stolen, while the person who made the towels treated it […]

Read Full Article
How to research an artist before buying.
  • Posted on August 17, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Five Things to Check Before You Buy

I remember a collector coming into my gallery ten years ago, clutching a glossy catalog like it was a holy relic, convinced he’d found the next big thing because a certain critic had used the word “sublime” in a review. He was ready to drop five figures on a piece that, frankly, had all the […]

Read Full Article
Complete guide to artist statements book cover.
  • Posted on August 17, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Artist Statements

I remember sitting in my small gallery back in 2004, staring at a stack of applications from artists who clearly thought they were writing for a PhD committee rather than a human being. They would hand me these dense, impenetrable walls of text, filled with words like “juxtaposition” and “liminality,” used as if they were […]

Read Full Article
Explaining how loans between institutions work.
  • Posted on August 15, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Lending a Work and Getting It Back Intact

I remember sitting in a dimly lit corner of a London auction house twenty years ago, listening to a man in a bespoke suit explain the “sophisticated complexities” of liquidity management. He spoke about how loans between institutions work as if he were describing the inner workings of a star, using enough jargon to make […]

Read Full Article
How to write a contract as an artist.
  • Posted on August 15, 2026
  • Vivienne Ashworth-Pryce
  • Art

The Four Clauses Every Artist Contract Needs

I remember sitting in my back office in 2008, nursing a lukewarm Earl Grey and staring at a smudge of cobalt blue on a signed agreement that had no mention of shipping insurance or payment timelines. A lovely, talented painter—the kind of person who thinks a legal document is an insult to the creative spirit—had […]

Read Full Article
Guide on how to work in a series.
  • Posted on August 14, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Working in Series Forces Real Development

I remember sitting in my gallery back in 2004, staring at a stack of twenty-two wildly different oil on canvas works, all roughly 40x40cm, 2004, from a painter who had just “found their voice.” They were all technically brilliant, but they were a mess—a scattergun approach that left me with nothing to pitch to my […]

Read Full Article
Understanding how insurance works for exhibitions.
  • Posted on August 11, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Nail-to-nail Cover and What It Excludes

I remember the distinct, sickening sound of a heavy oak frame hitting a concrete floor in my gallery back in ’98—a sound that felt less like breaking wood and more like a financial heart attack. I spent the next three hours on the phone with an agent who spoke in nothing but impenetrable legalese, trying […]

Read Full Article
Complete guide to residencies for artists.
  • Posted on August 10, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Artist Residencies

Most artists approach the search for a residency like they’re looking for a holy grail, convinced that a few months in a drafty studio in Tuscany is the only thing standing between them and a career at the Tate. They spend thousands on application fees and travel, chasing a prestige that often doesn’t exist, only […]

Read Full Article

Post navigation

Posts navigation

Page1 Page2 … Page17 Next

Copyright © 2026 themillbrookgallery.com. All Rights Reserved. Proudly powered by Visual Composer and WordPress