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How to research an artist before buying.
  • Posted on August 17, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Five Things to Check Before You Buy

I remember a collector coming into my gallery ten years ago, clutching a glossy catalog like it was a holy relic, convinced he’d found the next big thing because a certain critic had used the word “sublime” in a review. He was ready to drop five figures on a piece that, frankly, had all the […]

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Complete guide to artist statements book cover.
  • Posted on August 17, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Artist Statements

I remember sitting in my small gallery back in 2004, staring at a stack of applications from artists who clearly thought they were writing for a PhD committee rather than a human being. They would hand me these dense, impenetrable walls of text, filled with words like “juxtaposition” and “liminality,” used as if they were […]

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Explaining how loans between institutions work.
  • Posted on August 15, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Lending a Work and Getting It Back Intact

I remember sitting in a dimly lit corner of a London auction house twenty years ago, listening to a man in a bespoke suit explain the “sophisticated complexities” of liquidity management. He spoke about how loans between institutions work as if he were describing the inner workings of a star, using enough jargon to make […]

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How to write a contract as an artist.
  • Posted on August 15, 2026
  • Vivienne Ashworth-Pryce
  • Art

The Four Clauses Every Artist Contract Needs

I remember sitting in my back office in 2008, nursing a lukewarm Earl Grey and staring at a smudge of cobalt blue on a signed agreement that had no mention of shipping insurance or payment timelines. A lovely, talented painter—the kind of person who thinks a legal document is an insult to the creative spirit—had […]

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Guide on how to work in a series.
  • Posted on August 14, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Working in Series Forces Real Development

I remember sitting in my gallery back in 2004, staring at a stack of twenty-two wildly different oil on canvas works, all roughly 40x40cm, 2004, from a painter who had just “found their voice.” They were all technically brilliant, but they were a mess—a scattergun approach that left me with nothing to pitch to my […]

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Understanding how insurance works for exhibitions.
  • Posted on August 11, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Nail-to-nail Cover and What It Excludes

I remember the distinct, sickening sound of a heavy oak frame hitting a concrete floor in my gallery back in ’98—a sound that felt less like breaking wood and more like a financial heart attack. I spent the next three hours on the phone with an agent who spoke in nothing but impenetrable legalese, trying […]

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Complete guide to residencies for artists.
  • Posted on August 10, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Artist Residencies

Most artists approach the search for a residency like they’re looking for a holy grail, convinced that a few months in a drafty studio in Tuscany is the only thing standing between them and a career at the Tate. They spend thousands on application fees and travel, chasing a prestige that often doesn’t exist, only […]

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Guide on how to buy emerging artists.
  • Posted on August 9, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Buying Early Without Buying Blindly

Stop treating the acquisition of new talent like you’re navigating a high-stakes poker game where the house always wins. Most people think learning how to buy emerging artists requires a secret handshake, a membership to a private club, or a sudden, inexplicable windfall of cash. They follow the glossy, curated whispers of Instagram influencers and […]

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Guide on how commissions should be handled.
  • Posted on August 7, 2026
  • Vivienne Ashworth-Pryce
  • Art

Commission Terms That Protect Both Sides

I remember sitting in my small market town gallery in 1998, staring at a check for a landscape painting that had just sold, realizing that after the framer, the shipping, and my own fifty-percent cut, the artist was walking away with barely enough to cover their rent. There is a pervasive, almost sacred myth in […]

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Tips on how to develop a personal style.
  • Posted on August 6, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Style Is a Residue, Not a Goal

I remember sitting in my gallery in 2004, watching a young painter try to explain why his work looked like a mishmash of three different dead masters, convinced that “versatility” was his greatest selling point. He thought he was being clever, but to a collector, he just looked like he was having an identity crisis. […]

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