Stop Letting Bad Shadows Kill Your Margins: the Truth About Choosing the Right Lighting for Art Displays.

I remember a young landscape painter I represented in the late nineties—a lovely girl with talent that could have moved mountains—who spent nearly her entire first year’s profit on a high-end, designer track lighting system she’d read about in a glossy magazine. She thought she was investing in her career, but she was actually just […]

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Stop Choosing Your Medium Based on Habit: the Real Difference Between Oil and Acrylic Paint Is How They Dictate Your Value in the Eyes of a Collector.

I remember standing in the back of a crowded studio in the late nineties, watching a young painter try to explain to a prospective collector why his latest series took six months to finish. He was sweating, stumbling over technical jargon, and essentially trying to hide the fact that he hadn’t mastered his medium. He […]

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