Stop Treating Your Medium Like a Hobby and Start Treating It Like an Asset: Why Common Mistakes in Watercolor Painting Are Costing You More Than Just Pigment.

I remember sitting in the back of a crowded exhibition in the late nineties, nursing a lukewarm glass of Chardonnay and watching a collector lean in close to a landscape, only to recoil slightly. It wasn’t the subject matter; it was the muddy, lifeless sediment of a poorly executed wash that made the piece look […]

Read Full Article

Stop Letting Bad Shadows Kill Your Margins: the Truth About Choosing the Right Lighting for Art Displays.

I remember a young landscape painter I represented in the late nineties—a lovely girl with talent that could have moved mountains—who spent nearly her entire first year’s profit on a high-end, designer track lighting system she’d read about in a glossy magazine. She thought she was investing in her career, but she was actually just […]

Read Full Article