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Understanding how art performs as an investment.
  • Posted on April 29, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Art Is a Poor Investment and a Good Purchase

I remember sitting in my back office in 2008, watching a collector stare at a beautifully textured oil on canvas—30 x 40 inches, 2004—and ask me, with total sincerity, if he could write it off as a hedge against the volatility of the FTSE 100. It’s the great, shimmering lie of the industry: the idea […]

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Demonstrating how exhibitions are hung correctly.
  • Posted on April 29, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Hanging at the Right Height and Spacing

I remember a Tuesday in late November, twenty years ago, standing in my gallery with a bruised thumb, a level that wouldn’t stay straight, and a mounting sense of dread as I stared at a blank white wall. Most people think the magic happens when the artist finishes the canvas, but the real, unglamorous truth […]

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Understanding how print editions are numbered.
  • Posted on April 25, 2026
  • Vivienne Ashworth-Pryce
  • Art

What the Numbers Under a Print Actually Mean

I remember a young painter, lovely girl, who came into my gallery ten years ago with a stack of beautiful lithographs and a look of absolute terror. She had been told by a “consultant” that her numbering system needed to be some esoteric, complex code to signify prestige. In reality, she was just making it […]

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Complete guide to art history basics book.
  • Posted on April 25, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Art History Basics

Most people think a “complete guide to art history basics” means memorizing a dusty timeline of dead men and their pretentious manifestos just so you can nod sagely at a cocktail party. They treat it like a barrier to entry, a way for academics to gatekeep the conversation and make you feel small if you […]

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Artist learning how to work en plein air.
  • Posted on April 25, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Two Hours of Light and a Small Panel

Stop buying the $400 travel easels and the “essential” kits designed by people who have never actually sat in a field in a light drizzle. I spent twenty-six years watching artists mistake expensive gear for actual talent, convinced that if they just had the right French-madepochre, their work would suddenly command gallery prices. They treat […]

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How art price indices mislead buyers.
  • Posted on April 22, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Art Indices Only Count What Sold Twice

I remember sitting in my gallery back in 2014, watching a young painter stare at a glossy auction report with a look of pure, unadulterated hope. He thought those rising numbers meant he was finally “arriving,” but I knew better. He was looking at a spreadsheet of blue-chip titans that had absolutely nothing to do […]

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Complete guide to contemporary art book cover.
  • Posted on April 20, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Contemporary Art

If you search for a “complete guide to contemporary art” online, you’ll mostly find two things: breathless, academic jargon that makes you feel small, or glossy marketing fluff designed to make you feel like you need a trust fund to participate. Most of these guides treat the art world like a sacred, impenetrable temple, but […]

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How to curate a small exhibition.
  • Posted on April 19, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Curating a Show in a Room That Is Not a Gallery

I remember standing in the back of my gallery in 1998, staring at a collection of landscape oils that were technically proficient but utterly soul-crushing, while a local developer asked me if I knew “how to curate a small exhibition” that wouldn’t make his wife bored. He didn’t want art; he wanted atmosphere. Most people […]

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Learn how to paint from photographs.
  • Posted on April 17, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Using Photographs Without Copying Their Mistakes

I spent twenty-six years watching artists walk into my gallery with canvases that were nothing more than expensive, glorified photocopies. They’d spent hundreds of hours obsessing over every pixel, thinking they were mastering the craft, when in reality they were just producing dead translations of a digital file. There is a pervasive, misguided notion in […]

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Understanding how printmaking works through processes.
  • Posted on April 17, 2026
  • Vivienne Ashworth-Pryce
  • Art

The Four Print Processes and How to Tell Them

I remember sitting in the back of a crowded studio in the late nineties, watching a young artist try to explain his “limited edition” series to a very confused, very wealthy local collector. He was using all the right academic jargon, but the moment he stumbled over the technical distinction between a lithograph and a […]

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