Author: Vivienne Ashworth-Pryce

The art world runs on information asymmetry and it suits almost everyone except the artist. I write about what a commission split covers, why your work is priced wrong in both directions, how a gallery decides who to show, and what a collector is actually buying. I sold other people's work for twenty-six years and took half, so I can tell you exactly what that half was for and when it was not earned.

Buying From the Studio Without Awkwardness

I remember sitting in my gallery back in the late nineties, watching a collector hesitate before a beautiful oil on canvas—twelve by twelve inches, 1994—because they were terrified of “doing it wrong” without a white-glove dealer holding their hand. They thought that without a prestigious street address and a polished salesperson, they were somehow participating […]

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