Author: Vivienne Ashworth-Pryce

The art world runs on information asymmetry and it suits almost everyone except the artist. I write about what a commission split covers, why your work is priced wrong in both directions, how a gallery decides who to show, and what a collector is actually buying. I sold other people's work for twenty-six years and took half, so I can tell you exactly what that half was for and when it was not earned.

Beyond the Marble and the Myth: What the History of Renaissance Sculpture in Italy Actually Tells Us About the Power, the Patronage, and the Price of Genius.

If you listen to most art historians, they’ll try to sell you a version of the Renaissance that is all divine inspiration and celestial light, as if Donatello just woke up one morning with the secrets of the universe etched into his brain. It’s a lovely fairy tale, but it’s absolute rubbish. To truly understand […]

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Stop Treating Social Interaction Like a Guessing Game: the High-stakes Truth About How to Start a Conversation With a Stranger.

I spent twenty-six years in a gallery where the air smelled of expensive floor wax and quiet desperation, watching people freeze up in front of a canvas because they didn’t know how to bridge the gap between themselves and a stranger. Most “experts” will tell you that you need a curated list of icebreakers or […]

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Stop Performing for the Crowd: Why the Best Tips for Visiting Modern Art Museums Alone Involve Ignoring Everyone Else in the Room.

Stop letting the sheer, performative pretension of a museum lobby make you feel like you need a chaperone just to look at a canvas. I spent twenty-six years watching people hover in groups, nodding in synchronized, empty agreement because they were too terrified to admit they didn’t “get” a piece without a companion to validate […]

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