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Learning how to prepare a canvas.
  • Posted on February 16, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Priming Properly Before the First Mark

I remember sitting in my back office in 2004, staring at a beautiful, large-scale oil landscape that a regular collector had just returned. The artist was devastated, but the truth was much uglier: the paint was literally flaking off the surface because the foundation was rubbish. Everyone tells you that the magic happens in the […]

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Complete guide to insuring art book cover.
  • Posted on February 16, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Insuring Art

Oil on canvas, 60x80cm, 2014. I remember staring at it in my gallery’s storage room, realizing it was ruined because a junior assistant thought a standard homeowner’s policy was a “complete guide to insuring art.” It wasn’t. It was a death sentence for the artist’s bank account. Most people treat insurance like a tedious checkbox, […]

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Understanding how abstraction happened in art.
  • Posted on February 16, 2026
  • Vivienne Ashworth-Pryce
  • Art

Abstraction Did Not Arrive Overnight

If you listen to the academics, they’ll try to convince you that how abstraction happened was some grand, inevitable teleological shift in human consciousness. They’ll serve it up with a side of heavy jargon about “shifting paradigms” and “the dissolution of the object,” making you feel like you need a PhD just to look at […]

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How to verify authenticity of certificates.
  • Posted on February 14, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Attribution, Certificates and What They Are Worth

I remember sitting in the back office of my gallery in 2004, staring at a landscape that looked, for all intents and purposes, like a genuine mid-century master, only to realize the “certificate of authenticity” was nothing more than a beautifully printed lie on high-grade linen paper. The industry loves to pretend that verifying a […]

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Preparing for how studio visits go.
  • Posted on February 12, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

What to Have Ready When a Dealer Visits

I remember sitting on a rickety stool in a drafty warehouse in East London, clutching a lukewarm espresso and watching a young painter sweat through his shirt because he thought he had to perform a choreographed dance of “artistic mystery.” He was so busy trying to sound profound that he completely missed the fact that […]

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How to prepare a portfolio: twelve images.
  • Posted on February 10, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Twelve Images That Tell One Story

I remember sitting in my gallery back in the late nineties, nursing a lukewarm espresso and staring at a folder a young painter had practically shoved under my nose. It was a chaotic, heartbreaking mess of half-finished studies, blurry photographs of canvases leaning against studio walls, and more “process” than any serious collector would ever […]

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Understanding how provenance works in supply chains.
  • Posted on February 10, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Provenance Is a Chain and Gaps Cost Money

I remember sitting in a dusty backroom in 1998, staring at a landscape that looked suspiciously like a high-end forgery, while a dealer tried to sell me on the “aura” of the piece. He spoke in riddles about prestige and legacy, but he couldn’t produce a single scrap of paper to prove where the damn […]

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Complete guide to art valuation book cover.
  • Posted on February 10, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Art Valuation

I remember sitting in my small market town gallery back in ’98, watching a young painter practically weep because a collector had offered him half of what he’d listed his canvas for. He thought he was being insulted; I knew he was just being unprepared. Most people will try to sell you a “complete guide […]

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Understanding how perspective developed in art.
  • Posted on February 8, 2026
  • Vivienne Ashworth-Pryce
  • Art

Perspective Was Invented, Not Discovered

If you listen to most art historians, they’ll try to sell you a tidy, academic fairy tale about how perspective developed as if it were a sudden, divine spark of genius that landed in Florence one Tuesday morning. They love to talk about Brunelleschi and the math of it all, wrapping the whole thing in […]

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An illustration showing how gouache is used.
  • Posted on February 7, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Gouache Sits Between Watercolour and Acrylic

I remember sitting in the back of a dusty studio in 1994, watching a young painter attempt to justify a four-figure price tag on a series of works that looked suspiciously like failed watercolors. He was trying to lecture a collector on the “mystical layering properties” of his medium, but any seasoned eye could see […]

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