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Understanding how glazing works to add depth.
  • Posted on May 30, 2026September 10, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Glazing Adds Depth Nothing Else Can

I remember standing in the back of a studio in 1998, watching a young painter spend three weeks meticulously applying translucent layers to a portrait, only for the finished piece to look muddy, flat, and frankly, cheap under the gallery lights. Everyone in the academy had taught him that glazing was this mystical, ethereal way […]

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Understanding how gallery marketing works for shows.
  • Posted on May 28, 2026August 27, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

How a Show Actually Gets Its Audience

If you think “how gallery marketing works” involves a high-priced publicist, a glossy coffee-table catalog, or some mystical ritual of sending invitations to the right socialites, I have some rather sobering news for you. For twenty-six years, I sat in my gallery and watched people mistake vanity for visibility. Most of the “marketing” people talk […]

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Complete guide to art fairs book cover.
  • Posted on May 28, 2026September 3, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Art Fairs

I remember standing in the back of a cavernous, drafty exhibition hall in Basel, nursing a lukewarm espresso and watching a young painter stare in sheer terror at a spreadsheet of booth fees and shipping logistics. Everyone tells you that an art fair is your “big break,” a magical portal where collectors descend to shower […]

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Complete guide to representation agreements book cover.
  • Posted on May 26, 2026August 20, 2026
  • Vivienne Ashworth-Pryce
  • Guides

The Complete Guide to Representation Agreements

I remember sitting in my back office in 2004, nursing a lukewarm espresso and staring at a contract a young painter had brought me, looking like he’d just been handed a golden ticket. He thought the signature meant he’d finally “made it,” but he hadn’t actually read the clauses regarding exhibition costs or territorial exclusivity. […]

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Understanding how underpainting works to solve problems.
  • Posted on May 25, 2026September 10, 2026
  • Vivienne Ashworth-Pryce
  • Painting

Underpainting Solves Problems Before They Cost You

I remember standing in the back of a crowded exhibition in the late nineties, staring at a landscape that cost more than my first car. The artist was explaining the “spiritual depth” of his process, but as I leaned in, I could see the structural failure: the colors were muddy, the light was flat, and […]

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How to insure a collection of art.
  • Posted on May 24, 2026August 27, 2026
  • Vivienne Ashworth-Pryce
  • Collecting

Insuring Art Under the Right Policy

I remember a Tuesday in 2014, standing in a client’s hallway, watching a professional mover tilt a heavy, framed landscape just a fraction too far. There was no crash, just a sickening, dull thud against the doorframe that made my stomach drop. That client had spent years meticulously curating their home, yet they had absolutely […]

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How artists develop a body of work.
  • Posted on May 22, 2026September 3, 2026
  • Vivienne Ashworth-Pryce
  • Art

A Series Beats Twenty Unrelated Pictures

I remember sitting in my back office in 2004, staring at a stack of canvases from a young painter who had just spent three years chasing every passing trend like a frantic magpie. He thought he was being “versatile,” but to me, he just looked like he didn’t know who he was. There is this […]

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Guide on how to price for an exhibition.
  • Posted on May 21, 2026
  • Vivienne Ashworth-Pryce
  • Galleries

Pricing a Show With a Range That Works

I remember a young painter named Julian who sat in my gallery back in ’98, staring at his price list with the expression of a man facing a firing squad. He had priced his large-scale oils so low—out of a misplaced sense of modesty—that he wasn’t even covering the cost of the linen, let alone […]

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Learning how to paint still life setup.
  • Posted on May 19, 2026
  • Vivienne Ashworth-Pryce
  • Painting

The Still Life Setup Is Half the Work

Most art students think that learning how to paint still life is about mastering the physics of light or the precise geometry of a porcelain bowl, but they couldn’t be more wrong. I spent twenty-six years watching collectors walk past technically “perfect” fruit studies because the paintings lacked soul—they were merely exercises in mimicry rather […]

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How drawing underpins everything in visual thinking.
  • Posted on May 19, 2026September 10, 2026
  • Vivienne Ashworth-Pryce
  • Art

Drawing Is Thinking With a Pencil

I remember sitting in the back of a dusty studio in 1994, watching a young painter spend four thousand pounds on heavy-bodied oils and Belgian linen, only to realize his composition was fundamentally broken because he’d neglected the charcoal stage. We are constantly sold this lie that “art” begins with the expensive materials—the thick impasto, […]

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